INSIGHTS
New

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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INSIGHTS
New

Explore the Power of Creative Intelligence with the Political Creative Pulse

The First-of-its-Kind Creative Analysis of the 2024 Political Campaign Trail

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INSIGHTS
New

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Trends & Insights
News

Trends & Insights

Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!
Gain insights from the Procurecon 2023 Fireside Chat with XR and P&G leaders on inclusivity in marketing. Hear from Sam Latif and Andy Hopkinson. Join us!

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

P&G’s Journey to Powering Inclusivity Across Brand and Marketing

1/8/2024
A person with curly hair smiles while looking at a tablet against a bright red background.
A person with curly hair smiles while looking at a tablet against a bright red background.

Brain Scans Show the Power of Addressable TV Ads

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.
5/11/2023
Person watching static on an old TV in a dark room
Person watching static on an old TV in a dark room

A Postgame Look at Super Bowl Ads

A Postgame Look at Super Bowl Ads

2/14/2023
A person with a hand over their face is bathed in blue and green light against an orange background.
A person with a hand over their face is bathed in blue and green light against an orange background.

A Look at TV Consumption Habits in the US

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.
4/7/2023

Global Streaming Options and Trends

Global Streaming Options and Trends

10/18/2022

Streaming Steams Ahead—But Don’t Count Out Linear TV

Streaming Steams Ahead—But Don’t Count Out Linear TV

3/17/2023