INSIGHTS
New

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

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American Football Players against a background of linear and digital video thumbnailsAmerican Football Players against a background of linear and digital video thumbnails
INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS
New

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

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RX ReportRX Report

Trends & Insights

5/13/2024
Person in a blue dress walking on a red carpet
Person in a blue dress walking on a red carpet

And the winner is?

And the winner is?

Explore five years of Oscars ads, highlighting progress in gender equality but a decline in diversity. Learn about gender expression, skin tone, and inclusive strategies.
3/14/2024
Group of friends laughing and high-fiving at a sports event
Group of friends laughing and high-fiving at a sports event

2024 Super Bowl ads skew more male and more youthful

2024 Super Bowl ads skew more male and more youthful

Explore our Super Bowl Ads Analysis, revealing trends in age, diversity, gender expression, skin tone, and accessibility compared to industry benchmarks.
2/12/2024
Multiple exposures of a man with different expressions in warm lighting
Multiple exposures of a man with different expressions in warm lighting

How AI is Transforming the Way We Measure Data at XR

How AI is Transforming the Way We Measure Data at XR

Discover how XR Extreme Reach uses data and AI for innovative advertising. Learn about connected data, AI content analysis, and creative optimization. Watch the video for insights.
2/7/2024
Blurred multiple faces of a woman with red lighting effect
Blurred multiple faces of a woman with red lighting effect

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President

Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
1/8/2024

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising

Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
1/7/2024