INSIGHTS

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

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INSIGHTS

Greater Inclusivity. Better Results.

Meet RX: A New Industry Metric for Representation in Advertising and Creative Content

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INSIGHTS

Five Ways to Make Entertainment Payroll More Efficient

Discover five ways to achieve efficient entertainment payroll. Streamline your processes, reduce errors, and stay compliant with XR Extreme Reach.

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Insights

Reports

Videos

Case Studies

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
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Creative Control Creates Huge Savings

Global brewing brand saves millions in creative operations efficiencies
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Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually
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Powering Production at Scale—Without the Payroll Headaches

How a global retailer transformed talent payments and rights management with XR
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Unifying Creative Delivery to Unlock Scale and Speed

A media agency's journey to seamless TV & digital video activation