As Cannes approaches, one thing is clear: the next wave of creative excellence goes beyond the idea--its powered by intelligence.

XR is redefining the creative ecosystem—giving brands total control over global campaigns, content and investments. Meet XR in Cannes 2025.

When automation is embedded in every step of the payroll workflow, it doesn’t just save time—it protects the production.

Whether your production is scaling up—or tightening budgets—now is the time to lock in the systems that keep things moving.

Economic downturns demand greater efficiency, challenging marketers to maximize impact and scrutinize everything, including creative operations.

XR Gives Customers Visibility and Control Over their Carbon Footprint with Centralized Assets & Creative Intelligence.

How Accessible Advertising Can Maximize Creative Investments and Drive Growth

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.

Optimize Your Creative Investments in Challenging Economic Times 

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

Unveiling the myths that hold brands back from unlocking the power of inclusivity.

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.

Streamlining creative operations across 100+ beverage brands

How a Financial Brand Unified Creative Ops to Save $750K+ Annually

XR Cut the Payroll Chaos for a Global Retailer

A media agency's journey to seamless TV & digital video activation