INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

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Insights

View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.

Takeaways from Cannes Lions 2024

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.
7/18/2024
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.
7/22/2024
Blurred red double-decker bus speeding past modern glass buildings in a city.
Blurred red double-decker bus speeding past modern glass buildings in a city.

Make Creative Intelligence Your New Superpower.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.
7/11/2024
Two videographers filming a person in a studio with professional lighting and camera equipment.
Two videographers filming a person in a studio with professional lighting and camera equipment.

Connecting the Dots to Boost In-House Agency ROI

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.
5/23/2024
5/13/2024

Reports

Spiral
Spiral

Accessibility in Advertising: UK Snapshot Report

Accessibility in Advertising: UK Snapshot Report

Get exclusive insights into the state of advertising accessibility in the UK with our latest UK Snapshot Report.
2/3/2025
Report on screens
Report on screens

How Inclusive is Advertising Today?

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report
12/4/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads.
5/16/2024

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually