INSIGHTS
New

2025 Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025

LEARN MORERead now
American Football Players against a background of linear and digital video thumbnailsAmerican Football Players against a background of linear and digital video thumbnails
INSIGHTS
New

Embracing the Impact Era: 2025 Ad Trends to Watch

The trends to watch in 2025 are driven by advancements in AI, evolving audience behaviors, and an increasing focus on efficiency and consolidation to maximize business impact.

LEARN MORERead now
A dynamic, high-speed digital background with video thumbnailsA dynamic, high-speed digital background with video thumbnails
INSIGHTS
New

How Inclusive is Advertising Today?

Discover the state of inclusivity with the 2024 Global Advertising Representation Report

LEARN MORERead now
RX ReportRX Report

Trends & Insights

View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.

Takeaways from Cannes Lions 2024

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.
7/18/2024
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF — Watch the Video

Elevating Creative Effectiveness with ACIF — Watch the Video

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.
7/22/2024
Blurred red double-decker bus speeding past modern glass buildings in a city.
Blurred red double-decker bus speeding past modern glass buildings in a city.

Make Creative Intelligence Your New Superpower.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.
7/11/2024
Two videographers filming a person in a studio with professional lighting and camera equipment.
Two videographers filming a person in a studio with professional lighting and camera equipment.

Connecting the Dots to Boost In-House Agency ROI

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.
5/23/2024

2024 Global Advertising Accessibility Index & Trends Report

2024 Global Advertising Accessibility Index & Trends Report

Explore XR’s 2024 global advertising accessibility report. Discover trends, top countries, and strategies for inclusive ads. Download now to drive change!
5/16/2024