INSIGHTS
New

shots Magazine's Big Night Out

At XR's shots Out of the Box event in London, advertising's sharpest minds from across Europe gathered to tackle the big questions

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INSIGHTS
New

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

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INSIGHTS
New

Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

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Insights

View of US Capital at night
View of US Capital at night

Navigating the 2024 Political Ad Campaign Trail

Navigating the 2024 Political Ad Campaign Trail

Unleash the Power of Omnichannel Campaigns for Presidential and Down Ballot Races
7/4/2024
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.
A vibrant view of Cannes with luxury yachts docked in the marina and the beach filled with visitors. The cityscape of Cannes features numerous buildings and greenery under a clear blue sky.

Takeaways from Cannes Lions 2024

Takeaways from Cannes Lions 2024

XR showcased leadership at Cannes Lions 2024, highlighting AI, innovation, sustainability, and sports marketing trends.
7/18/2024
Abstract network of interconnected glowing dots and lines on a dark background.
Abstract network of interconnected glowing dots and lines on a dark background.

Elevating Creative Effectiveness with ACIF

Elevating Creative Effectiveness with ACIF

Discover how the Ad Creative ID Framework (ACIF) standardizes ad IDs across platforms, simplifying cross-platform advertising and improving measurement accuracy.
7/22/2024
Blurred red double-decker bus speeding past modern glass buildings in a city.
Blurred red double-decker bus speeding past modern glass buildings in a city.

Make Creative Intelligence Your New Superpower.

Make Creative Intelligence Your New Superpower.

Discover how Creative Intelligence transforms advertising by integrating data, optimizing assets, ensuring compliance, and enhancing accessibility.
7/11/2024
Two videographers filming a person in a studio with professional lighting and camera equipment.
Two videographers filming a person in a studio with professional lighting and camera equipment.

Connecting the Dots to Boost In-House Agency ROI

Connecting the Dots to Boost In-House Agency ROI

Explore the rise of the in-house agency in 2024, their challenges, and opportunities. Discover AI insights, outsourcing, and strategies to boost ROI through creative storytelling.
5/23/2024
5/13/2024

Reports

Woman with hearing aid
Woman with hearing aid

2025 Global Ad Accessibility Report

2025 Global Ad Accessibility Report

How Accessible Advertising Can Maximize Creative Investments and Drive Growth
6/18/2025
Circles
Circles

5 idées reçues sur la publicité accessible

5 idées reçues sur la publicité accessible

Optimisez l’impact de vos campagnes grâce à l’accessibilité publicitaire.
5/13/2025

Creative Operations is Costing More Than You Think

Creative Operations is Costing More Than You Think

Optimize Your Creative Investments in Challenging Economic Times 
4/21/2025
Lines
Lines

Australia & New Zealand Accessibility Snapshot Report

Australia & New Zealand Accessibility Snapshot Report

Get exclusive insights into the state of advertising accessibility in Australia & New Zealand with our latest Snapshot Report
4/7/2025
Screenshot of a report showing image stats
Screenshot of a report showing image stats

Super Bowl Ads Decoded

Super Bowl Ads Decoded

Explore the Creative Intelligence Behind the Biggest Brand Moments 2023-2025
2/10/2025
Sports on TV
Sports on TV

5 Misconceptions About Accessible Advertising

5 Misconceptions About Accessible Advertising

Unveiling the myths that hold brands back from unlocking the power of inclusivity.
2/3/2025

Videos

Case Studies

Asset Utilization & Production ROI

Asset Utilization & Production ROI

Discover how a global CPG brand uncovered $7.2M in production waste and maximized creative ROI with XR’s AI-powered intelligence.
Brewery pour
Brewery pour

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

How a Global Beverage Brand Saved $8M by Centralizing Advertising Operations

With 75 beverage brands across 12 markets, this global brewing and beverage leader faced challenges managing hundreds of advertising productions through a patchwork of DAMs and disconnected systems.
Drinks poured at a table
Drinks poured at a table

Efficiency Unlocked

Efficiency Unlocked

Streamlining creative operations across 100+ beverage brands
Online banking
Online banking

One Source of Truth, Total Control

One Source of Truth, Total Control

How a Financial Brand Unified Creative Ops to Save $750K+ Annually